Communicators are in demand in business, ordinary people like everyday life more. In everyday communication, people simply communicate, not setting specific goals and not achieving pre-set goals from the interlocutor. People do not like those who are clearly different from them, and a person who has predetermined goals in communication and consistently achieves what he needs from his interlocutor often gets a negative label of the manipulator.
However, to identify the communicator and the manipulator is incorrect, the manipulator is only one of the types of the communicator. The manipulator acts hidden, and the communicator chooses its tactics according to the situation. When the desired result can be obtained through open and direct interaction, the communicator will act directly and openly. If it is more effective in a particular situation to act more secretly, using workarounds, the communicator will go roundabout ways. Nothing personal - just efficiency.
Naturally, the communicator is ready for the fact that its partner will act in the same way, and similar hidden actions, although by definition are manipulations, are not qualified in the business environment. Simply - professional tricks. Nevertheless, communication has its own ethical code, and gross, dirty manipulation in the business environment is not welcome either.